In some cases service people make things harder than they have to be.Take internet marketing for example. Marketing is quite simple when you get right down to it: find the emotional value inherent in exactly what you sell and present it in a remarkable manner that differentiates you from the competitors. This is why Kinetic Typography Videos are growing in use.
Those who know our work, or who have read our blog sites, know that we advise video as the best strategy to attain your marketing objectives.Delivering an unforgettable, differentiated message highlighting the psychological value of your brand name. Follow the trends, and you understand Video is spreading throughout the Web like wildfire.The problem is much of it is bland, dull, and pre-packaged.
Fantastic Video Begins with Words
The best location to begin is at the start, and everything begins with WORDS. We do not live in the Golden era of Expression. The communication age spawned by the Web and its social media trend has produced a Tower of Babble. The eloquence, clearness and emotional impact of Churchill, Roosevelt, Kennedy, and Martin Luther King have actually been replaced by instantaneous messaging abbreviations, fifteen-second sound bites, and 140 character tweets, all coming at you a mile-a-minute, all talking at the same time, and for the most part empty of anything useful or pertinent.
If you can't articulate your message in some significant manner then you're in problem from the 'beginning.' You might think this is old-fashioned, but words DO have significance. The blurring and confusion of what makes marketing and sales different has actually led to a generation of entrepreneur and executives who can not produce or provide a finely crafted statement of who they are, exactly what they do, and why customers must care.
You're Taking a look at the Wrong Information
There are limitless articles, piles of analytical analysis, and many essays and white papers on how company need to use the Web to its advantage. The majority of organisation writing concentrates on high profile significant corporations as the source of competence and smart business strategy. The problem is the majority of these big businesses are terribly run and creatively and intellectually bankrupt. The majority of are working on past successes from a bygone period and customer inertia. In the end, big business has to do with power and cash, not knowledge and innovation. Exist exceptions, obviously, but the bottom-line here is that you have to look more thoroughly at what really works and why that is unless you have unlimited stacks of cash readily available to bury your competitors and flood the airwaves with limitless recurring drivel that seeps into viewers' consciousness like some alien mind-altering drug.
Kinetic Typography an amazing, ingenious video strategy that integrates the power of sight and noise to provide a significant, unforgettable message based upon the power of words.
The method has its origins with movement designers who took well-known film monologues and animated the words of the script to offer visual emphasis. It's a simple idea, but tricky to execute, and when succeeded, it's an effective approach for providing a marketing message. It's a method that will access both the verbal and visual memory centers of your audience's brains and create the brand recognition that is the objective of every marketing effort.
Why Kinetic Typography Functions
Kinetic Typography permeates the consciousness because the dynamically presented spoken and composed words function as mnemonic gadgets strengthening each other. The visuals alone will not make up for any deficit in the script. Your words create a language framework that specifies your brand name; it produces the context within which you can communicate with your audience, and it allows you to take ownership of those words therefore restricting your competitors' capability to feed off your marketing efforts. Simply put, words have meaning, words can move you, move you to action, and isn't really that exactly what marketing is all about?